Technology rapid development, massive internet and social media impact, including budget consious clients and new ways of doing business have opened uo adoor for a new career in advertising. A career to be a freelance advertiser is one of so many options nowadays.
Freelancer have been the part of business recently. An ability and skillfull workers who are not commited full time in company, which could cut off the cost to pay permanent employee is why this career have established their position.
What is Freelancer?
Freelancer is a career options for those who like flexibility, not commited to a single company, and ability to work remotely. Freelance career has develop it’s true shape and evolving regarding to each of the industry needs.
Freelancer has been an independent who work either from home or other place remotely. Freelancer have a wide variety of job range and often called by consultants, virtual employee, or solo professionals. Their ability and skill, are demanded by certain industry or business. Usually they offer their skill and be paid hourly, project based (milestoner), or any other way related to the agreement with the clients or customers.
The existence of virtual employee that allowed an office to be virtual also. Sometimes, in the high seasons or when the schedule became to tight, people needs an extra staff to fulfill certain position temporary.
To help the company dealed in those situation, a freelancer offered their help. They often have a skill that most of the people in the company do not have. A freelancer could be a big help for company since they did not have to give an extra compensation or provide room and other facilities for the employee.
In exchange the freelancer have a freedom to choose wherever and whenever they want to work. They could also determine the payment they want, according to the difficulty level of the jobs.
What is Freelance Advertiser?
Advertisement is never ending industry. Other industry needs ads to boost their sales. Or just to make their products known by the customer.
Some big company often have a specific budget just for advertisement. Now, we can do ads everywhere, including mass media, social media, tv, and other. But, dealing with high cost and ineffective advertising may give a company a big problem.
We do understand that the budget to do advertising is not cheap. Even it quite expensive. Freelance advertiser might be the solution for small to medium company who needs a person able to make an advertisement, but with a bit moderate cost.
Some freelance advertiser even set a low price compared to big ads company. Range from affiliate marketing, insta ads, digital marketing, social media marketing there are so many rooms for freelance advertiser to works and obtain orders. The salary or payment as freelance advertiser are pretty good. It can give you enough to pay for bills.
The key factor about being freelance advertiser is understand better of how to make a good branding for your clients. Aside from that, set up a reasonable price is also important. You need to met the price with your client expectations. Since reputation is important for your career.
Tips to be Good Freelance Advertiser
It is not easy to established your career at first. It will be a mirracle if you can reach a top without effort, right? So you need to know about what will be great to obtain a good reputation for freelance advertiser. These are tips for you :
- Understand well enough about your client or customer. You need to know of, what their concern might be according to the projects. Do they pay into details? Or do they like something unique?
Your job? Solve their problem, especially in branding area. Client usually give a brief before you do the job. Make sure you knew that well, and ask if you don’t understand certain part.
- Give the best and offer more. Yes you are skillfull, you have ability, but as freelancer and extra services will make your client feels important and appreciated. Make yourself invaluable, skills actually, that make your clients needs you and want you to be arround to solve their problems.
- Set a standard price or to be precise a reasonable price for every project or jobs you have. Remember that you work to represent your ownselves. Better not to ruin it by setting up a high price which is not worth it.
- Customer satisfaction is first, but do not make yourself in torture either. Sometimes there are clients that want more and more. You need to make sure that both you and your client have an equal right and responsibilities. Don’t caught up in an annoying clients, you need to follow the contract or commitment you make first with the client.
Those tips will help you become a good freelance advertiser. Remember what your reason of being a freelancer as your best motivation. When you are feeling low of not gaining enough customer, keep trying and build your reputation. It is important for your portofolio later.